---
title: Brand
description: Shellui identity, logo usage, voice summary, and downloadable brand files.
version: 2.0.0
updated: 2026-10-25
canonical: /guidelines/brand/
related: /guidelines/foundations/, /guidelines/print/, /guidelines/writing/
---

Brand is identity: name, one-liner, logo, color summary, and production files. Token numbers live in [Foundations](/guidelines/foundations/). Print grid and Pantone live in [Print](/guidelines/print/). Voice and punctuation live in [Writing](/guidelines/writing/).

## Name and one-liner

- Product name: **Shellui** only. Never "The Host". Never raise the last two letters or camel-case the name in prose (`@shellui/sdk` and repos stay lowercase).
- Default one-liner: Shellui is an open-source web app development platform: a microfrontend shell that wraps your application with shared navigation, authentication, storage, and administration.
- In prose, "the shell" (lowercase) is the running host around the iframe app.

## Logo

- Use official files from [Downloads](#downloads). Wordmark and S mark ship in ink, white, and gold (SVG and PNG).
- Measure clear space from the logo itself, not the file bounds. Minimum wordmark width 72 px / 18 mm; below that, use the mark.
- Do not redraw, recolor, stretch, add effects, or build lockups with other marks.
- Do not imply endorsement, sponsorship, or partnership unless it exists.

## Color (summary)

- Brand gold `#E3A512`: fills, rules, logo shapes. Not body text on white.
- Text gold `#8A6300` on light backgrounds; `#E8B84A` on dark screens (website dark mode included).
- On gold text `#1A1408` on gold buttons.
- Soft gold wash behind the marketing homepage hero is **web only**. Print and flat export stay flat (see [Print](/guidelines/print/)).

## Voice (summary)

Developers are the audience. Active voice, evidence over slogans, no rhetorical questions. Full rules: [Writing](/guidelines/writing/).

## Downloads {#downloads}

Production files stay at stable URLs under `/brand-assets/` (hotlinked in the kit and docs).

- [Brand kit v1 (PDF)](/brand-assets/shellui-brand-kit-v1.pdf): 33-page brand handbook
- [Brand assets v1 (ZIP)](/brand-assets/shellui-brand-assets-v1.zip): logos, icons, Open Graph images, social banners, email signature

Individual logos, icons, and social templates are listed on this page in the download grid below the prose.

## How to use this file

- **Humans**: `/guidelines/brand/`
- **Agents**: `https://shellui.com/guidelines/brand.md`
- **Hub**: [Guidelines](/guidelines/)