---
title: Print
description: Print layout, typography, color, and paper for Shellui brand materials. Flat color, IBM Plex, Pantone references for brand gold.
version: 2.0.0
updated: 2026-10-25
canonical: /guidelines/print/
related: /guidelines/brand/, /guidelines/foundations/
---

Print rules for PDFs, decks, and collateral. The downloadable [brand kit PDF](/brand-assets/shellui-brand-kit-v1.pdf) is a rendered handbook plus samples; this page is the searchable source agents and humans fetch as markdown.

## Grid and margins

- **Page size**: A4 for the brand kit
- **Margins**: 20 mm on top and sides, 22 mm on the bottom (room for the folio)
- **Grid**: 12 columns, 6 mm gutter, 2 mm baseline unit for spacing steps
- **Feature layout**: label column (3) plus content column (9), 8 mm apart

Dark pages are allowed anywhere in a document, including covers. Keep generous margins so text never touches the trim.

## Typography

- **Family**: IBM Plex Sans for every word in print (headings, body, tables, captions). IBM Plex Mono for code and numeric tables that need alignment.
- **Do not** set marketing body copy in Inter. Inter is for the website and generated screen images only.

## Page numbers

- Folio on **body pages only**, bottom right, tabular numerals
- **No page numbers on covers** or section dividers that read as covers
- Running head on body pages; covers carry title art only

## Color

- **Flat backgrounds only** in print: white, mist `#F9FAFB`, ink `#111827`, or night `#030712`
- No gradients in print, PDF export, og:image, or social images. A soft gold wash is **web only** (homepage hero ambient)
- **Brand gold** `#E3A512`: fills, rules, logo shapes. Never set body text in brand gold on white (contrast fails)
- **Text gold** `#8A6300`: gold text and links on light paper. On dark print pages, use light mist text instead of gold text
- **On gold** `#1A1408`: text on gold fills

### Pantone

| Color | Hex | Coated | Uncoated |
| --- | --- | --- | --- |
| Brand gold | `#E3A512` | 124 C | 7405 U |
| Text gold | `#8A6300` | 4027 C | verify against swatch |

Always verify coated and uncoated references against a **physical Pantone swatch** before the first production run. Digital hex is the day-to-day source; Pantone is the print handshake.

## Paper

Suggested stocks for brand kit reprints and one-pagers:

- **Coated**: 150 gsm silk or equivalent for full-color pages with photography
- **Uncoated**: 120 gsm offset for mostly type and line art
- **Covers**: 250 gsm when the piece will be handled often

Ask your print vendor to match `#E3A512` and `#8A6300` with ink drawdowns, not only a Pantone name from a PDF.

## Logo in print

Logo usage, clear space, and misuse pairs live in [Brand](/guidelines/brand/). Use official files from [Downloads](/guidelines/brand/#downloads). No lockups in v1: wordmark and mark stay separate.

## How to use this file

- **Humans**: `/guidelines/print/`
- **Agents**: fetch `https://shellui.com/guidelines/print.md`
- **Hub**: [Guidelines](/guidelines/)